In 2009, the following outstanding product innovations were honored:

Purex Complete 3-in-1 Laundry Sheets: Setting a completely new set of performance standards, Purex Complete 3-in-1 laundry sheets offer an innovative combination of a laundry detergent – significantly more concentrated than the market standard – with a fabric softener and an antistatic compound to prevent the build-up of charge in the drier. This unique product concept is a further successful example of the strategy adopted by our Laundry & Home Care business sector of offering consumers outstanding, innovative product performance accompanied by high
environmental compatibility – Quality & Responsibility.

Ammonia-free Permanent Colorants Schwarzkopf Essential Color and Essensity: With Essential Color (for consumers) and Essensity (for the salon sector), the experts from Schwarzkopf have succeeded for the first time in developing a permanent colorant with no ammonia whatsoever, offering optimum hair care with a maximum of natural-derived raw materials. Essential Color, our first 100 percent permanent hair colorant without ammonia and with nature-based ingredients such as lychee and white tea, offers an intensively radiant color with long-lasting gray coverage. And, for the professional hairdresser, Essensity is the first colorant without ammonia, fragrance, silicones or preservatives capable of ensuring a permanent effect with 100 percent gray coverage. Essensity – 100 percent performance, 0 percent compromise.

Technomelt Supra Cool 130: A newly developed hotmelt adhesive for packaging that combines the best of both worlds – because Technomelt Supra Cool 130 significantlyreduces energy consumption thanks to a processing temperature of just 130 degrees Celsius, i.e. 40 degrees Celsius less on average than previous Supra hotmelts; yet all the advantages of Supra technology are still available: high adhesive strength, outstanding flowability and a substantially wider range of application suitability.