Bringing an entirely new take on the growing men’s bodyspray category, The Dial Corporation launched RGX™ Bodyspray, the first all-over bodyspray uniquely designed with crisp, clean scents that don’t overpower. A novel brand extension of the Right Guard franchise, RGX redefines the concept of a bodyspray with a focus on crisp, clean scents—not heavy fragrances—to deliver a modern, masculine choice that clearly separates the men from the boys.

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A complete 180° on bodysprays to date, RGX is for every guy who is ready to step up with an air of confidence—not into a cloud of an overwhelming bodyspray. Plus, RGX is available in four unique fragrances, allowing every young man to express his own individuality.

The RGX Guy: There’s Nothing Fake About Him

Masculine and confident, the RGX guy is as authentic as he is individual. Never afraid to let his true self shine, the RGX guy is fun-living and free—no longer filled with little-boy doubts or go-with-the-crowd concepts. He’s all about “keeping it real,” playing it honest and stepping up with an easy self-assurance.

Clean, Crisp, and Subtly Compelling

With four premium fragrances, each as distinctive as the man who wears them, RGX allows every man to keep his individual style—confidently.

• Chill: A cool, aromatic wood scent that is unmistakably masculine.
• Rush: A crisp, cool, herbaceous aroma with musky masculine warmth.
• Surge: A unique, warm spicy fragrance that has a rich, vibrant sensuality.
• Refresh: A crisp, warm, masculine scent that is distinctively citrus and aquatic.

RGX Packaging: A Premium, Modern, Masculine Look

RGX’s unique packaging has clean, contemporary lines. Its rugged brushed aluminum casing with an aggressive modern “X” logo makes a simple, yet powerful presentation. Plus, the vivid color of each cap signals the distinctive scent for RGX—authentic colors for authentic fragrances.

Product Usage: An Air of Confidence

As a convenient cologne alternative, RGX is perfect to use anytime a man wants to smell and feel good about himself. RGX gives an air of confidence the instant it is sprayed. By delivering crisp, clean scents that don’t overpower, people notice him first—not his bodyspray. So, whether it’s to start the morning, after a workout or before going out, RGX instantly gives guys their edge back.

Availability / Price

Available throughout the U.S., RGX Bodysprays is sold at food, drug and mass merchandise outlets, including Wal*Mart, Target, Walgreens, Kroger, Safeway, Albertsons and Food Lion, for a suggested retail price of $3.99 - $4.99 (Net Wt. 4.0 oz.). Television, print and online advertising beginning in February and March will support the new line. The campaign will echo the brand’s confident attitude with the motivating tagline: “Are you ready to step up?”

rgxlife.com: Keeping it Fresh 24/7

More than premium fragrances, RGX is a lifestyle that is captured on the innovative RGX website: www.rgxlife.com, a men’s media-rich website that provides a community for RGX users via edgy, irreverent, and inspiring content and contests in areas including music, sports, fitness, gaming, and videos.