RGXLife.com, a men’s lifestyle Web site sponsored by RGX™ Bodyspray from Right Guard®, announced that it has formed a strategic content partnership with Champion Nutrition, a leading sports nutrition company. The sports fitness experts at Champion Nutrition are supplying original editorial content to RGXLife.com for publication in the site’s fitness section. The collaboration provides valuable fitness and nutritional information to RGXLife.com visitors, and also promotes Champion Nutrition as an expert in the field, bringing powerful exposure to the brand.

RGX Life features continuously updated articles and videos. Akin to a consumer TV network, the site maintains a production staff to keep content fresh and compelling, and offers partner companies who collaborate with RGX an opportunity to convey their message on the site. The site’s original, exciting content mixes articles, videos, blogs, reviews, and tools delivered with understated humor in an entertaining style. Unlike a static periodical, content is updated daily. Interactive elements encourage visitors to answer trivia questions, participate in sweepstakes, query the advice columnists and interact with editors and bloggers.

“Because RGXLife.com and RGX Bodysprays are targeted at mature, authentic guys, ages 15-29, who are ready to step up in terms of the products they use and the way they live their lives, we’re committed to offering Web site content that helps our visitors achieve those goals,” noted Stephen Koven, Right Guard/RGX brand manager. “A leading sports nutrition brand, Champion Nutrition, offers expertise that complements the RGX lifestyle.”

“As a company that’s devoted to enhancing health and athletic performance, Champion Nutrition appeals to the same kind of real guy who uses RGX Bodysprays,” said Mike Zumpano, Champion Nutrition CEO and founder. “Our alliance with RGXLife.com is exposing us to an extended audience of guys who are ready to live life to its fullest, and is building our brand image as a trusted source of fitness expertise and nutrition products.”

Visitors to the RGXLife.com fitness section can already take advantage of a meal calculator sponsored by Champion Nutrition. The simple, highly useful application helps users track their diets and calculate healthy meals. Part One of the Runner’s Nutrition Guide, written by Michael Zumpano, Champion Nutrition’s CEO and founder, is also currently live on the site. New editorial content created by Champion Nutrition will be added to the site on a regular, ongoing basis.