Academy Award-winning actress Marcia Gay Harden is spreading the word that consumers can visit www.PurexSavesGreen.com to design their own eco-friendly tote bags with original, environmentally-friendly slogans for a chance to win a smart® fortwo vehicle and other great prizes. They will also be able to bid on tote bags designed by such celebrities as Martha Stewart, Chevy Chase, Dan Aykroyd, Tamara Tunie, Ed Begley, Jr., Paul Shaffer, Tom Bergeron and Marcia herself. All auction proceeds will benefit Earth Day Network, a non-profit organization that seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet. The Purex Saves Green site will provide simple, easy tips for everyone so they can do their part in helping the environment. Bids can also be placed through www.charitybuzz.com, where the auctions are posted.

"As a mother of three, I've made it a priority to do what I can to preserve our environment for future generations, and so has the Purex brand. I'm excited to be working with them to spread the word about the importance of going green," says Marcia Gay Harden. "Everyone can visit the site to learn about using Purex Natural Elements laundry detergent and fabric softener and what you can do at home to help the environment. Plus, you can bid on great eco-friendly, celebrity-designed tote bags, with all proceeds going to Earth Day Network!"

Adds Jeffrey Huffman, senior brand manager of Purex® products, "Our consumers have told us they want to do their part to help preserve our planet, but often they don't know where to start. That was our inspiration for www.PurexSavesGreen.com: providing an engaging, informative resource that shows consumers how they can easily effect positive change in the environment. Consumer response was overwhelmingly positive, so we're back for the second year of this important educational campaign."

Visitors to www.PurexSavesGreen.com can enter their original tote bag slogan and design in a national contest for a chance to win a cash prize, a smart® fortwo vehicle and other eco-friendly prizes.

Purex® Natural Elements™ brand is a biodegradable laundry detergent made from naturally-sourced cleaning ingredients available in four unique, fresh scents made with natural fragrance extracts: Linen & Lilies™, Apple & Melon, Cherry Blossoms & Vanilla and Lilac & Lavender HE. It is tough on dirt and stains, hypoallergenic and free of phosphates and dyes, and it comes in a recyclable bottle so it's gentle on the environment.

New to the Purex Natural Elements family is Purex Natural Elements Fabric Softener. It comes in two fresh scents, Linen & Lilies and Apple & Melon, that complement the Purex Natural Elements detergent fragrances. It also contains natural fragrance extracts, is hypoallergenic and free of dyes and the formula is biodegradable. To find out more about our company's commitment to sustainability, visit www.henkel.com/sr2009.