got2b Harnesses the Power of Pheromones with the magnetik Product Line to Attract the Opposite Sex at 3:19AM
got2b, the leader in mass-market hair care products, announced today a multi-city tour to promote the magnetik styling gel. The product, which is formulated with a unique blend of the male human pheromone androstadienone, is designed to deliver hold, texture, polish and a little bit of extra GAME with the ladies.
"We wanted the consumer to be able to experience the product first-hand and this means showing off the unique power of *pheromones in attracting the opposite sex. We felt that the best way to communicate that message would be to touch consumers in a relevant setting, like Spring Break, when guys want to look their best and attract girls," said Robert Schaeffler, got2b Brand Manager. The magnetik 3:19AM campaign will kick off at The Summit in Panama City, Florida on March 7th through the 22nd with other destinations to follow. At each location 18-24 year old males will have the opportunity to participate in an interactive photo shoot allowing them to live out their fantasies.
With a free-standing set designed to look like a bedroom scene, spring breakers can simulate the events raising the question: "where were you at 3:19AM?" Complete with on-site hair styling with magnetik products and photography with advanced shoot and send capability, participants will receive a photo of themselves and their "dream girl" -- a got2b model -- almost immediately. This emailable photo can instantly be sent to web-enabled phones and is automatically uploaded to a dedicated facebook site, making them the envy of all their friends. Additionally, photos will automatically be entered to win a trip to the ultimate bachelor destination -- Las Vegas, complete with access to the Playboy Club at the Palms Casino and Resort and a private tour by a Playmate. Visit facebook.com/got2b for additional information and check out uploaded photos beginning on March 7th.
*Pheromones are clinically proven to positively influence the psychology of attraction
ABOUT got2b For more than 130 years, Henkel has been a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel operates in three business areas - Home Care, Personal Care, and Adhesive Technologies - and is ranked among the Fortune Global 500 companies. More than 60 percent of Henkel's sales are in fast-moving consumer goods, while the industrial business accounts for almost 40 percent of the company's total sales. In fiscal 2008, Henkel generated sales of 14,131 million euros and adjusted operating profit of 1,460 million euros. Our more than 55,000 employees worldwide are dedicated to fulfilling our corporate claim, "A Brand like a Friend," and ensuring that people in more than 125 countries can trust in brands and technologies from Henkel.
