Casper oversees business operations for such well-known brands as Dial® soaps, Purex® laundry detergents, Renuzit® air fresheners, and Right Guard® antiperspirants.  For the first time in 2009, five of Henkel’s largest consumer brands simultaneously implemented extensive consumer marketing campaigns.  Even more impressive, Henkel’s spend is still smaller than many of its key competitors.  Through careful creativity and big ideas that are tightly integrated, Henkel has made each dollar spent look like ten times more.  Casper will discuss the company’s recent growth and increased overall profitability.

The ANA (Association of National Advertisers) Annual Conference, The Masters of Marketing, is designed for senior marketers and chief marketing officers. The conference offers an opportunity to learn from and engage with the leaders of the industry as they build brands, leverage the expanding array of media, make marketing more accountable, and improve the quality of their marketing organizations. The theme of the 2009 conference is “Growth - Defying the Recession.”  For more information, visit www.ana.net.