Right Guard antiperspirant, acquired by Henkel of North America in 2006, has teamed up with the National Basketball Association (NBA) to present the NBA All-Star Block Party.

The event features appearances by NBA players and superstars from the past, special live musical performances, video games, food and beverages, basketball-themed activities and competitions, coupons for free products such as Right Guard Fast Break deodorant and an NBA Store, where fans can purchase exclusive All-Star 2009 merchandise. Portions of the event will be broadcast live on TNT and NBA TV.

The NBA’s annual All-Star game attracts thousands of fans every year. This year’s game will be held at the US Airways Center in Phoenix, Arizona. Right Guard, headquartered in nearby Scottsdale, became an NBA sponsor last June.

The Block Party runs now through February 15, just outside the US Airways Center. Attendance is free.

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